Scott Erickson is Professor of Marketing in the School of Business at Ithaca College, Ithaca, NY where he has also served as Department Chair and Interim Associate Dean. He holds a PhD from Lehigh University, Masters degrees from Thunderbird and SMU, and a BA from Haverford College. He has published widely on big data and business analytics, intellectual capital and knowledge management, and competitive intelligence. He just completed a year studying knowledge networks related to sustainability as a Fulbright—National Science Foundation Arctic Scholar at Akureyri University, Iceland. Previously, he served as Fulbright Visiting Research Chair at the Moniesen Center for the Study of Knowledge-Based Enterprises at Queen’s University in Kingston, Ontario, Canada. His new book, New Methods in Marketing Research and Analytics, was recently published by Edward Elgar.